The Ethical Impact Assessment (EIA) has been developed based on a number of existing frameworks and guidelines, benchmarked against other publicly available impact assessments. Use this tool to systematically evaluate the ethical implications of your AI system or campaign.
How Scoring Works
Score the potential negative impact that a campaign or engagement may have. Rate how severe the impact would be to the targeted user/audience, then score how large the impact would be in terms of scale of campaign/engagement (number of people affected). These scores are multiplied and totalled resulting in an Impact score per principle. These are further calculated to produce an overall impact value and required action.
High risk AI systems — such as those used in employment, financial and health outcomes — can have severe impact on users if ethical principles are breached.
Impact Rating Levels & Required Actions
< 1
Minimal ethical impact. Continue current deployment with annual reviews. Document ethical rationale in campaign plans for transparency.
< 5
Low level of ethical impact. Enhance documentation and conduct quarterly spot-checks. Train teams on AI ethics.
< 10
Medium level of ethical impact. Implement immediate low-effort remediations. Develop a 6-month action plan with metrics for progress tracking.
> 10
High level of ethical impact. Pause high-risk activities, perform full audits, and engage ethics/legal experts. Update policies and retrain all staff within 30 days.
> 15
Extreme level of ethical impact. Halt deployment in the affected area, notify regulators/stakeholders, and execute a root-cause analysis.
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Scoring Guidelines
Use these scales when rating severity and scale
Severity (1–5)
1
Minimal harm; fully reversible, affects few stakeholders.